Did you know that since the late 90s, the Tiffany Blue colour has been a registered colour trademark by the jewellery giant Tiffany & Co.? Produced as a private custom colour by Pantone bearing PMS number 1837 being the year it was founded, this means that other jewellers offering for sale products that are similar to that of Tiffany & Co.’s are legally prohibited from making use of the same colour.

Meanwhile, in Malaysia, last December, the new Trademarks Act 2019 came into effect. The Act implements the Madrid Protocol and recognises non-traditional trademarks, amongst others. BFM unpacks what it means for brand owners and entrepreneurs.

LAW Partnership Intellectual Property & Technology Partner Suaran Sidhu speaks to BFM 89.9 - The Business Station on how the new Act is different from its predecessor; what the broader benefits as well as drawbacks are of adhering to the Madrid Protocol; the revamped provisions from the old Act; and whom it benefits.

Suaran anticipates an increase in Malaysian entrepreneurs registering their trade marks due to the simplified process and the global reach. He would also urge brand owners pay close attention to their IP rights.

Listen on here: https://lnkd.in/gsAYbUu