27th December 2019 marks the day when Malaysia officially implements the Madrid System. The Madrid System provides centralised management for the registration of trade marks in multiple countries around the world, commonly known as the International Trademark System. Local brand owners who are keen to seek trademark protection overseas can now file a single application in Malaysia and designate the countries of interest where their export markets lie - with one set of fees in a single currency. As such, depending on the number of countries of interest, the Madrid system is cost-effective and less cumbersome.